GC Metrics is a full service market research consultancy based upon the premise that the best way to uncover the insights that drive winning marketing strategies is to custom design research programs to fit the specific business objectives of today's marketers.

Although proven quantitative methods are our forte and the foundation of the studies we design, we regularly innovate, create, and re-invent to develop the high impact research studies clients have come to expect from us.

We treat each project as a standalone initiative and the thinking brought to bear on each project is "fresh" while also leveraging the breadth and depth of our experience. All of our senior staff members take this approach – and we believe it is more responsible than anything else for clients' continued loyalty to GC Metrics.