GC Metrics executes studies in all types of interviewing environments. We have no vested interest in advocating for specific methodologies. Instead, we employ the most cost effective method yielding the most sensitive results.

We leverage the learning uncovered by many different multivariate techniques. We have evolved some of them, modified their application, and continue to use them creatively, and appropriately.

We have broad experience interviewing and profiling consumers of all ages, including young kids, teens, tweens, Millennials, Gen X, Boomers, senior citizens. Experience with US Hispanics as well. Also business-to-business.