With more than 25 years in rigorous research supplier environments, Jim brings pragmatic, yet creative solutions to clients' needs. Classically trained, Jim has developed broad-based research experience ranging from more strategic initiatives to more tactical approaches. Leveraging a big picture perspective and the analytical tenacity to transform data into insights, Jim has led research programs for corporate clients in the food, beverage, restaurant, confection, pet food, apparel, sports, household products, and pharmaceutical industries.

Paula has devoted her 25+ year business career to marketing research as both a principal in market research companies, as well as a senior executive. With expertise across a wide array of study types and analytical approaches, clients view Paula as a key partner, a valued collaborator who leads the research process from study initiation through final reporting. Paula's imprint can be found on most GC Metrics studies, as she consults with project managers to ensure that the deliverables for every study go above and beyond client expectations.

Nancy has many years of supplier-side research experience.  After an accomplished career as a senior executive in several market research companies, Nancy is now bringing her uniquely creative, yet thorough approach to bear for all of her clients at GC Metrics.  Specializing in large scale quantitative projects, with a knack for distilling many data streams into direct and decisive action plans, Nancy connects consumers to marketers and uncovers the key levers that marketers need to know to build their brands.